Prepared for OnePlan
October 21, 2026 · KlientBoost
October 21, 2026 · KlientBoost
Your Google and LinkedIn accounts ran far more campaigns than the data could support, and both bid toward free-trial sign-ups and lead forms instead of SQLs. First we send trials, MQLs and SQLs back to both platforms. Then we rebuild each account into a small set of campaigns built around the conversion that matters. Built in your own accounts, so the data compounds.
A real budget, a sharp ICP, and a goal Google can't see yet.
Spend and conversions from your Google Ads account, January 1 to September 24, 2026. Leads, SQLs and the goal are your numbers from our September 23 call.
From your LinkedIn ad account, read only, January 1 to September 24, 2026.
Too many campaigns, the wrong conversion, and no SQL signal, in Google and LinkedIn.
January 1 to September 24, 2026, from your Google Ads and LinkedIn accounts. Each one is below, with what we found.
1 · Too many campaigns
January 1 to September 24, 2026. Since September 24 the account runs 9 enabled campaigns, and 8 of them are brand, split across English, French and Spanish. Google's own guidance: "Segmented traffic forces Smart Bidding to optimize for multiple targets separately, potentially reducing efficiency."
| Campaign | Status | Bid strategy type | Cost | Clicks | Conversions |
|---|---|---|---|---|---|
| MD_GA_OnePlan_LP_Google_Ads_-_Branded_LP_-_T...492be8996a904e | Paused | Maximize Conversions | $3,428.52 | 1,880 | 60.45 |
| MD_GA_OnePlan_LP_Google_Ads_-_Branded_LP_-_T...6b4b7257f5e8c3 | Paused | Maximize Conversions | $313.36 | 96 | 3.00 |
| MD_GA_OnePlan_LP_Google_Ads_-_Branded_LP_-_T...e42d5f6cd9ee56 | Paused | Manual CPC | $169.42 | 52 | 1.98 |
| MD_GA_OnePlan_LP_Google_Ads_-_Branded_LP_-_T...c86a5e9adb4cf8 | Paused | Manual CPC | $40.65 | 17 | 0.00 |
| MD_GA_OnePlan_LP_Google_Ads_-_Branded_LP_-_T...55c41669ce5bda | Paused | Maximize clicks | $40.40 | 23 | 0.00 |
| MD_GA_OnePlan_LP_Google_Ads_-_Branded_LP_-_P...451f5e9baee8ae | Enabled | Target CPA | $0.00 | 0 | 0.00 |
| MD_GA_OnePlan_LP_Google_Ads_-_Branded_LP_-_T...1b348b2d9d49ad | Paused | Maximize clicks | $0.00 | 0 | 0.00 |
| MD_GA_OnePlan_LP_Google_Ads_-_Branded_LP_-_P...1d2915e6c5fe4f | Enabled | Target CPA | $0.00 | 0 | 0.00 |
| MD_GA_OnePlan_LP_Google_Ads_-_Branded_LP_-_P...dcc8c539e02381 | Enabled | Maximize Conversions | $0.00 | 0 | 0.00 |
| MD_GA_OnePlan_LP_Google_Ads_-_Branded_LP_-_C...9cf973c5ba1521 | Paused | Maximize clicks | $0.00 | 0 | 0.00 |
| MD_GA_OnePlan_LP_Google_Ads_-_Branded_LP_-_T...7c8c4b3c338463 | Paused | Maximize clicks | $0.00 | 0 | 0.00 |
| MD_GA_OnePlan_LP_Google_Ads_-_Branded_LP_-_P...b59be537e868a4 | Enabled | Maximize Conversions | $0.00 | 0 | 0.00 |
Two spellings of the brand, [oneplan] and [one plan], also ran in separate campaigns at the same time: $56.72 against $150.81 per conversion.
| Search term | Our read | Cost | Clicks | Conversions |
|---|---|---|---|---|
| trello gratis | Free Trello | $278 | 43 | 7 |
| bizagi modeler | Process modeling software | $157 | 21 | 1 |
| microsoft project online | Microsoft Project Online | $128 | 22 | 1 |
| project manager | A job title, in English | $89 | 18 | 1 |
| cronograma de actividades | Activity schedule | $89 | 29 | 0 |
| open project gratis | Free OpenProject | $66 | 5 | 3 |
| aspel sae | Accounting and admin software | $61 | 15 | 0 |
| trello app | Trello, a competitor | $60 | 18 | 0 |
| gantt | A chart type | $58 | 8 | 1 |
| alpha erp | ERP software | $54 | 10 | 0 |
| aspel coi | Accounting software | $53 | 17 | 0 |
| diagrama de gantt plantilla | Gantt chart template | $53 | 23 | 1 |
January 1 to September 24, 2026. The search terms Google shows cover $6,216 of the campaign's $10,758.
2 · The wrong conversion
| Conversion action | Counted in Conversions | All conversions |
|---|---|---|
| Sign-up (Google Analytics event trial) | Yes, the only one | 408.5 |
| OnePlan (web) contact | No | 27.5 |
| OnePlan (web) webinar | No | 14.1 |
| Submit lead form (Google Analytics event form_submit) | No | 6.3 |
| OnePlan (web) newsletter | No | 2 |
| OnePlan (web) report | No | 1 |
| Expert call booked | Not tracked | n/a |
| MQL, SQL or closed-won from your CRM | Not tracked | n/a |
Pages checked October 13, 2026. No conversion action exists for a booked expert call, so the ask your pages push hardest is invisible to bidding.
3 · No SQL signal
4 · Where the growth is
Share of Google spend by keyword, January 1 to September 24, 2026, before your new non-brand campaign launched. Non-brand in Spanish and German made up the other 19%.
| Search term | Our read | Cost | Clicks | Conversions |
|---|---|---|---|---|
| microsoft project | Microsoft Project | $81.51 | 9 | 0 |
| free ppm software | Looking for free software | $61.90 | 2 | 1 |
| ms project | Microsoft Project | $56.03 | 7 | 0 |
| microsoft planner | Microsoft Planner | $55.61 | 8 | 0 |
| asana pricing | A competitor's pricing | $43.37 | 1 | 0 |
| ms project download | Microsoft Project | $29.44 | 2 | 0 |
| microsoft project online free | Looking for a free Microsoft Project | $28.18 | 1 | 0 |
| one plan ai | Your brand | $27.89 | 5 | 0 |
| clickup brain ai | A competitor's AI feature | $25.99 | 1 | 0 |
| oneplan ai | Your brand | $19.60 | 9 | 0 |
| microsoft projects | Microsoft Project | $15.13 | 1 | 0 |
| adp workforce now | HR and payroll software | $14.88 | 2 | 0 |
September 24 to October 20, 2026, from your live account. The search terms Google shows cover $806 of the campaign's $1,224.
January 1 to September 24, 2026. The two overlap: "trello gratis" (free Trello) was the top search in Mexico.
5 · LinkedIn
| Campaign | Daily budget | Spend | Leads | Cost per lead |
|---|---|---|---|---|
| MD_LI_LI - Firmo - USCA - PMOs, PMs, DT,...ec8bca9788aced53a593dda837 | $10.00 | $4,095 | 328 | $12.49 |
| MD_LI_LI - Firmo - USCA - PMOs, PMs, DT,...384323b62477c8e5a65c99b1fd | $37.71 | $4,055 | 780 | $5.20 |
| MD_LI_LI - Firmo - USCA - PMOs, PMs, DT,...63dae4f4968cde34e5ec9be963 | $55.00 | $3,940 | 426 | $9.25 |
| MD_LI_LI - Firmo - USCA - PMOs, PMs, DT,...5f59c32d16d4eee720092f04f5 | $72.46 | $3,699 | 503 | $7.35 |
| MD_LI_LI - Firmo - USCA - PMOs, PMs, DT,...d862a79543e3ab26272fbd0647 | $25.00 | $2,592 | 210 | $12.34 |
| MD_LI_LI - Firmo - USCA - PMOs, PMs, DT,...b1a0e7ab8587e6865e4aad3c4d | $10.00 | $2,549 | 143 | $17.82 |
| MD_LI_LI - Firmo - UK&IRE - PMOs, PMs, D...9cb6a9c0dfcb534133a746aaa7 | $15.00 | $2,459 | 225 | $10.93 |
| MD_LI_LI - Firmo - UK&IRE - PMOs, PMs, D...6c4226c29a56788d7672d408df | $20.00 | $1,878 | 153 | $12.27 |
| MD_LI_LI - Firmo - UK&IRE - PMOs, PMs, D...31dd971e0eedc8bd19d408dc9e | $10.00 | $1,849 | 78 | $23.70 |
| MD_LI_LI - Firmo - UK&IRE - PMOs, PMs, D...0b67d415951a337b8628fa2b08 | $10.00 | $1,317 | 30 | $43.89 |
LinkedIn, January 1 to September 24, 2026: $43.4K spend, about 2,900 lead form leads, 8 website conversions. Company figures cover the impressions LinkedIn reports by company. Lead form leads are cheap, and today the account can't see which ones become SQLs. Options 2 and 3 start LinkedIn with retargeting.
Set up the signal, simplify, then grow.
1 · The signal
2 · The goal
3 · The structure
Negative keywords and audience bid adjustments keep free-tool and off-ICP searches out.
For illustration only. US average monthly searches, Ahrefs, October 2026. Further keyword research and the budget available will decide where we start and how much we cover. Free-tool, template, HR and competitor searches are kept out with negative keywords.
Option 3 adds our creative team: more formats and more variety than one image per campaign, tested every month. The Creative Quilt
Your numbers, and the marks we hold ourselves to.
The micro goals that get there
Our goal is to hit yours as fast as the ad platforms allow. What sets the pace:
Your numbers: about 1,000 leads and 65 SQLs a month (September 23 and October 14). We set each quarter's goal with you on real data, and each time we hit one, we set the next.
Your numbers: about 1,000 leads and 65 SQLs a month, and about $60,000 in contract value. Add your SQL-to-customer rate to see revenue. Arithmetic, not a forecast: a lift counts only if it carries through to SQLs.
Your goal: 100 SQLs a month going into 2027. These marks are the steps toward it. We set each quarter's goal with you, starting from your last 90 days, and each time we hit one, we set the next.
Every option works toward your goal: 65 to 100 SQLs a month going into 2027.
| Line | Option 1 | Option 2 | Option 3 |
|---|---|---|---|
| Ad management | $3,000 | $4,000 Google + LinkedIn | $4,000 Google + LinkedIn |
| CRO: one new page a quarter, always testing | $2,500 | $2,500 | $2,500 |
| Performance creative: 3 statics and 2 GIFs a month to start, the mix shifts with performance | Not included | Not included | $1,500 |
| A month | $5,500 | $6,500 | $8,000 |
| One time: offline conversion tracking integration | $1,500 | $1,500 | $1,500 |
Ad management is the greater of the fee shown or 10% of the total ad spend we manage, never both, so moving budget between Google and LinkedIn doesn't change it. At $30,000 a month, the fee shown applies. No setup fee. Offline conversion tracking is a one-time $1,500 integration, billed with the first month: we map your sales process and send trials, MQLs and SQLs from your CRM back to the ad platforms. The agreement sets the initial term and renewal, with 30 days' written notice.
Months count from access. Our team schedules the kickoff once the agreement is signed.
Built on your own timeline: six to eight weeks of setup, a good read at three months, three more to step on the gas or right the ship, then a decision at six. Growth steps unlock with results, never by date.
Year: Google $420,000 · $420,000 in ad spend
Year: Google $346,500 · LinkedIn $73,500 · $420,000 in ad spend
Year: Google $346,500 · LinkedIn $73,500 · $420,000 in ad spend
Shown at $35,000 a month, the top of your $30,000 to $35,000 range. Spend ramps as new campaigns prove out, so the first months can run lower. If the budget holds at this level, the mix stays close to this. We set and adjust the split with you at every quarterly check-in.
| Quarter | Google Ads spend | LinkedIn Ads spend | Our fees | One time | Total |
|---|---|---|---|---|---|
| Quarter 1 | $105,000 | Not included | $18,000 | $1,500 | $124,500 |
| Quarter 2 | $105,000 | Not included | $18,000 | None | $123,000 |
| Quarter 3 | $105,000 | Not included | $18,000 | None | $123,000 |
| Quarter 4 | $105,000 | Not included | $18,000 | None | $123,000 |
| 12 months | $420,000 | Not included | $72,000 | $1,500 | $493,500 |
Option 1 fees: ad management at $3,500 a month (10% of $35,000) plus CRO at $2,500.
| Quarter | Google Ads spend | LinkedIn Ads spend | Our fees | One time | Total |
|---|---|---|---|---|---|
| Quarter 1 | $92,750 | $12,250 | $19,500 | $1,500 | $126,000 |
| Quarter 2 | $85,750 | $19,250 | $19,500 | None | $124,500 |
| Quarter 3 | $84,000 | $21,000 | $19,500 | None | $124,500 |
| Quarter 4 | $84,000 | $21,000 | $19,500 | None | $124,500 |
| 12 months | $346,500 | $73,500 | $78,000 | $1,500 | $499,500 |
Option 2 fees: $6,500 a month.
| Quarter | Google Ads spend | LinkedIn Ads spend | Our fees | One time | Total |
|---|---|---|---|---|---|
| Quarter 1 | $92,750 | $12,250 | $24,000 | $1,500 | $130,500 |
| Quarter 2 | $85,750 | $19,250 | $24,000 | None | $129,000 |
| Quarter 3 | $84,000 | $21,000 | $24,000 | None | $129,000 |
| Quarter 4 | $84,000 | $21,000 | $24,000 | None | $129,000 |
| 12 months | $346,500 | $73,500 | $96,000 | $1,500 | $517,500 |
Option 3 fees: $8,000 a month.
A 12-month view for your 2027 budget, at $35,000 a month of ad spend. Fees follow the Investment tab: ad management is the greater of the fee shown or 10% of total ad spend. One time is the offline conversion tracking integration. The agreement sets the term.
The math behind every budget call: the SQLs you want, times what each SQL costs, is the budget it takes. When a channel is inside its cost threshold, hitting its goal and has room left to grow, it earns more budget.
Not a ranked list. These are ideas for growing the program, and performance decides which comes first, or whether something else does. Each one opens up when the quarter's goals are hit and the numbers show room to grow.
Growth isn't only more ad spend. We recommend these as the partnership grows, each one custom scoped to performance, budget and what your account needs.
Austin Spikes is your point of contact from plan to kickoff.
Pick the starting option. We send the agreement in writing, and our team schedules the kickoff once it's signed.